By Elowen Fairchild · Jul 21, 2026 · 2 min read

Realistically, the foundations take half a day; everything else on this site assumes you have them. Each Business Development write-up ends with a concrete next step, so no first-timer is left wondering what to do with the advice.

Common Business Development mistakes

Business Development — on location
In short, when two sources on Business Development disagree, we say so in plain words rather than picking the tidier one, as far as we can tell.

Broadly, give Business Development two or three evenings and most first-timers know which camp they are in. Honestly, whether Business Development is worth it depends on the outcome you are after — and that is not a dodge, it is the plain-spoken answer.

Budgeting for Business Development

For what it is worth, the unsentimental range for Business Development is wider than headlines suggest, and anyone quoting one figure is quoting a best case. Cheap upfront in Business Development in our experience means expensive overall once you count the follow-up costs. Broadly, paying more in Business Development sometimes buys something real and sometimes only buys a logo; our write-ups flag which is which, without dressing it up.

What changed recently

If a Business Development rundown still says something we no longer believe, that is a bug — tell us and it changes a few times a year. On balance, when something in Business Development changes, the affected primers change with it — as a standing habit, not eventually.

More on this: Business Development: the awkward questions and How to get started with Business Development (without overthinking it).

Elowen Fairchild
I was born in 1983 in Dunedin, New Zealand, where weather could change between breakfast and the walk to school. Elowen Fairchild is the name attached to my work. My private name is known only to family, close friends, and organisations that insist on seeing identification.