Ask ten people about Business Development and you will get twelve opinions. Here is ours — with the reasoning attached, so you can judge it for yourself.
Getting oriented in Business Development
People often ask what single thing makes the biggest difference in Business Development. In our experience it is consistency over intensity — showing up regularly beats occasional heroic efforts almost every time.
The fundamentals of Business Development have not changed as much as the headlines suggest. Solid basics — done consistently — still beat clever tricks done occasionally. Start there, and resist the urge to complicate things early.
The expensive side of Business Development
Do not outsource your judgement entirely. Experts help, but nobody knows your constraints in Business Development better than you do — use advice as input, not instruction.
- Write down what worked, and what did not
- Budget for the follow-up, not just the first step
- Start smaller than feels impressive
Making it stick
Share what you learn. Explaining Business Development to someone else is the fastest way to find the gaps in your own understanding.
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