We wrote this after fielding the same Business Development question three times in one week. If it helped them, it should help you too.
What matters most
Context matters more in Business Development than most advice admits. What works for one situation can misfire in another, so treat any recommendation — including ours — as a starting point for your own judgement.
The boring parts of Business Development are usually the load-bearing parts. The people who do well rarely have a secret — they have a routine they actually keep.
The traps worth knowing
Perfectionism is quieter than the other traps in Business Development, but just as costly: waiting for the ideal moment usually means missing the good-enough one.
- Learn the basic Business Development vocabulary first
- Review your approach every few months
- Keep a short list of Business Development sources you actually trust
From reading to doing
Set a reminder to revisit this in a month. The advice will read differently once you have a few Business Development decisions behind you — that second pass is where it clicks.
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A week of Business Development: notes from the field